For decades, Indian SMBs relied mostly on local footfall and word-of-mouth marketing. With e-commerce marketplaces, this limitation has disappeared. A seller from a small town can now reach buyers in metropolitan cities within days. This geographical freedom opens doors to new income streams and diverse customer bases. Marketplaces also support sellers by offering packaging assistanc... https://www.perfomigo.com/blog/how-e-commerce-marketplaces-are-empowering-small-and-medium-businesses-in-india