The Indonesian cosmetics market is increasing along with the influence of global trends - where the function of cosmetics is shifting as a basic necessity for the millennial generation. Currently. many cosmetic product marketing use the role of celebrity endorser to increase the role of the brand and the desire to repurchase. Companies also need to allocate a lot of marketing funds. https://www.aitsglobal.com/product-category/outerwear3-4-jktwool/